Crowdfunding 101

Your Gateway to Crowdfunding Success

Did you know that the success or failure of a crowdfunding campaign is often determined weeks, or even months, in advance? Or that there are secret backer communities you can enter to boost your exposure in minutes?

Through our Crowdfunding 101 course, you’ll learn all this and more as we guide you through a 6-part series designed by our top crowdfunding experts to give you all the resources you need to reach your funding goal.

Some topics you’ll cover

  • What “crowdfunding” means
  • How to get funding for your idea
  • How to choose the right crowdfunding platform
  • How to activate an effective PR strategy
  • How to prep your campaign for success
  • How to access insider communities
  • How to maintain momentum during your live campaign
  • How to assess data to optimize your crowdfunding performance

Resources you’ll come away with

  • A comprehensive understanding of what it takes to launch a crowdfunding campaign
  • Proprietary campaign page development templates to help build your best page!
  • Proprietary video creation guides to help create the most engaging campaign video!
  • Proprietary landing page templates to generate the most engaged and qualified leads!
  • Proprietary campaign analytics templates to help optimize your campaign for funding success!
  • Facebook pixel integration documents to help measure your digital strategy return on investment and much more!

Course 1 - What is crowdfunding?

1
Lesson video 1.1 What is crowdfunding?
2
Lesson video 1.2 Why is rewards-based crowdfunding so popular?
3
Lesson video 1.3 Understanding rewards-based crowdfunding

Course 2 - Am I ready to launch a CF campaign?

1
Lesson video 2.1 Three important prerequisites: First factor
2
Lesson video 2.2 Three important prerequisites: Second factor
3
Lesson video 2.3 Three important prerequisites: Third factor

Course 3 - What platform do I select?

1
Lesson video 3.1 Kickstarter funding model
2
Lesson video 3.2 Indiegogo funding model
3
Lesson video 3.3 Platform analytics
4
Lesson video 3.4 Key differences
5
Lesson video 3.5 Platform research
6
Lesson video 3.6 Post-platform selection

Course 4 - Phase A: Campaign Preparation

1
Lesson video 4.0 Preparing your campaign
2
Lesson video 4.1 Content creation: Campaign page
3
Lesson video 4.2 Key page creation takeaways
4
Lesson video 4.3 Videography and photography
5
Lesson video 4.4 Best practices for video
6
Lesson video 4.5 Pre-campaign community creation
7
Lesson video 4.6 Lead generation
8
Lesson video 4.7 Friends and family activation
9
Lesson video 4.8 Nationwide PR campaign (without using an agency)
10
Lesson video 4.9 Rewards/perks pricing
11
Lesson video 4.10 Preparation summary

Course 5 - Phase B: Live Campaign Management

1
Lesson video 5.1 Crowdfunding community communications
2
Lesson video 5.2 Live campaign analytics
3
Lesson video 5.3 Using Google analytics
4
Lesson video 5.4 Data collection and analysis
5
Lesson video 5.5 General industry metrics
6
Lesson video 5.6 Organic crowdfunding pledges
7
Lesson video 5.7 Managing post-campaign

Course 6 - Phase C: Post Campaign Logistics

1
Lesson video 6.1 Post-campaign platform differences
2
Lesson video 6.2 Dropped backers and funds
3
Lesson video 6.3 Receiving your funding
4
Lesson video 6.4 Post-campaign completion
5
Lesson video 6.5 Final course thoughts
A: You’ll be able to access the complete curriculum for up to 3 months post payment.
A: You can remit payment via paypal and credit card.
A: Each lesson video will last 1-3 minutes in length! Quick, effective and to the point!
A: No. Just a dedication to learning, and we do suggest taking notes!
A: All purchases are final.


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Enrolled: 547 students
Duration: 1 hour
Lectures: 35
Level: Advanced